Case Study · ABW Appliances
One operation.
Online and on the floor.
ABW Appliances has been the family-owned name for premium kitchen and laundry appliances in the DC and Baltimore Metro area since 1968. Five showrooms, a clearance outlet, a luxury deals storefront, a trade program, and a website that runs on the same data as the floor.
Visit abwappliances.com →
The Brief
One website. Three kinds of customer. The same data as the floor.
ABW, short for Appliances A Better Way, has been selling premium kitchen and laundry appliances in the DC and Baltimore Metro area since 1968. The business grew into five retail showrooms across Maryland and Virginia, a dedicated clearance outlet, a luxury deals storefront, and a Builder Development Group that serves the trade.
The old website ran on its own data. Inventory on the site was one number, inventory on the floor was another, and someone on the team spent every day making them match. The brief was to fix that. One storefront for all the ways ABW sells, running on the same data as the showroom. No reconciling. No re-keying. No mismatch.
What We Shipped
What the site actually does for ABW.
Three customer types, one storefront
Homeowners, designers, and the trade each get the version of the site that fits them. Same catalog underneath. ABW runs one site, not three.
A catalog that matches the way appliances are sold
Category, brand, finish, fuel type, dimensions, price. The way the floor talks about the catalog. The filter URL is shareable, so a designer can send a curated list straight to a client.
A shopping cart the sales floor can finish in person
Trade clients build a multi-unit order online. The team picks the cart up where the customer left off and closes it on the floor. One cart. One record. One conversation.
Product pages built for appliance shoppers
Specs, finishes, dimensions and clearances, manufacturer rebates, high-resolution imagery. A buy box that handles homeowner checkout and trade quoting from the same product page.
A site that stays current on its own
New products from the manufacturer feed appear on the site automatically. Price changes, including rebates and promos, flow to product pages without anyone re-keying them.
Search that finds the closest showroom
Per-location SEO and structured data tuned to the DC and Baltimore corridor. A homeowner in Bethesda finds the Bethesda showroom, not a competitor.
How We Built It
Four phases. One process we run on every custom build.
Discovery
A working call with your team to understand the brand, the catalog, the customer types, and how you sell today. We come out of it with a map of the buyer journeys and where the current site is getting in the way.
Design
Three entry paths. A filter taxonomy that designers and homeowners can both navigate. A trade quote flow the BDG team will actually use. Product pages built for appliances, not retrofitted from a template.
Build
Custom storefront engineering on HomeSource Commerce. Accessible product pages, fast catalog browsing, per-location SEO, mobile-first checkout. The site and the showroom run on one set of data from launch day.
Launch & Support
Hosting, monitoring, conversion analytics, and ongoing platform support. The site is part of the platform. It keeps getting better after launch.
Built on HomeSource Commerce
Online and in-store, one operation.
ABW runs on a custom HomeSource Commerce build, designed and engineered by our in-house team. HomeSource Commerce is the e-commerce platform built specifically for independent appliance, furniture, and plumbing retailers. The site is part of the same system that runs the sales floor, so the team works in one place instead of two.
Your website and your POS share the same data.
Every online sale updates inventory in HomeSource the moment it happens. Every floor sale updates the website. Pricing changes from manufacturers flow to product pages automatically. No reconciliation. No drift.
Built by a team that designs for this industry.
Catalog structures, product specs, finish swatches, rebate callouts, delivery zone logic, multi-location SEO. Designed in for appliance, furniture, and plumbing retailers. Not retrofitted from a fashion or DTC template.
Designed and built by the HomeSource team.
No site builder. No template marketplace. Our in-house design team works with you to build a custom storefront on top of the platform that runs your business.
More From the Portfolio
Other commerce sites we've built.
Royal Green
65+ years selling appliances in the Tri-State. A site that leads with after-the-sale service the way the showroom does.
Snyder Diamond
Three Southern California showrooms across Santa Monica, Pasadena, and Van Nuys. A premium catalog browse built for the way designers shop.
Fuse Specialty Appliances
A South Florida luxury appliance dealer with six showrooms from Naples to Boca Raton. One catalog serving homeowners, designers, and builders.
Get Started
An e-commerce platform
built into your POS.
Schedule a conversation with our team. We'll walk you through what HomeSource Commerce looks like on your website, in your warehouse, and on your sales floor.
Schedule a DemoAlready on HomeSource? Commerce connects directly to what you have. · New to HomeSource? Ask what's included when you start.