Co-Op Marketing Management Built for Independent Retailers & Buying Groups
At HomeSource, we specialize in managing co-op advertising programs exclusively for appliance and furniture retailers, manufacturers and buying groups. Our mission is simple: help you make the most of your manufacturer advertising funds with a fully managed, data-driven, and results-oriented approach.
Why Co-Op Marketing Matters
Co-op advertising dollars is an incredible resource—but for many retailers, they go unused or underutilized. Between confusing pre-approval & submission processes, complicated paid media campaigns, tight deadlines, and unclear performance tracking, managing co-op can quickly become a burden.
That’s where we come in.
We streamline the entire co-op process—eliminating complexity while driving measurable results that directly impact your bottom line.
What We Offer: Full-Service Co-Op Management
We don’t just know marketing—we know appliances.
Industry-Exclusive Focus
We only work with appliance and furniture retailers. That means we understand your customers, your language, your inventory, and your seasonal trends better than anyone else. We take a regional approach understanding the uniqueness of different markets and retail behaviors.
OEM-Level Access
Our close manufacturer relationships give us early insight into rebates, promotions, price sheets, and co-op updates—so your marketing is always ahead of the curve.
Data-Driven Execution
We integrate with your POS, RPS, inventory feed, and CRM to drive smarter, more personalized campaigns that generate real results.
All-in-One Marketing Partner
Our in-house team optimizes your presence across a variety of media mixes such as Google, Meta, Microsoft, OTT, DOOH, for lead generation and conversions.
Campaigns Include:
– Google Search
– Google Display
– Performance Max
– Remarketing
– Streaming Platforms & Local Media Placements
– Facebook & Instagram
– Bing Search
– Bing Display
Our Systems
When you partner with us, you’re not just maximizing the value of your co-op—you’re building your brand, increasing visibility, and driving more qualified traffic to your showroom or website. The HomeSource advantage lies in our ability to blend deep industry knowledge with data-driven strategy to deliver measurable growth for your brand. We create marketing campaigns that align with your sales goals, using real-time insights and customer data to target in-market buyers effectively. Our seamless integration with your business systems ensures every campaign is both compliant and optimized for performance.
We Make It Easy for You—and Beneficial for Manufacturers & Buying Groups Alike
For manufacturers, this means higher co-op utilization, greater retailer success, and enhanced brand performance across the marketplace. Together, we create a model that delivers measurable growth, long-term loyalty, and a stronger return on every marketing investment.
For buying groups, partnering with HomeSource ensures that co-op budgets are spent strategically and in full—driving real value for your members through optimized campaigns, streamlined reimbursements, and increased visibility across markets. The result is a unified marketing approach that strengthens group performance, maximizes vendor partnerships, and empowers each retailer to thrive.
Ready to Maximize Your Co-Op Advertising?
Let’s take the stress out of co-op management and turn it into a growth engine for your business.