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Performance Reporting & Business Intelligence for Retail Marketing | HomeSource Marketing

HomeSource Marketing

Every dollar, measured. Not just clicks.

Data from every marketing channel and customer touchpoint, brought together into one clear, transparent view, visible in real time inside the platform.

You can see the spend. You can’t see the return.

Clicks and impressions are easy to report. What actually closed, and at what cost, usually isn’t. Without a real read on performance, it’s guesswork whether a campaign is working or just spending.

Performance measured in dollars, not clicks.

The aim is simple: maximize return on investment by collecting, analyzing, and acting on the data every channel produces.

  • ROAS and cost per conversionWe focus on the metrics that show real results, so performance is measured in dollars, not just clicks.
  • Full reporting suiteAuction insights, market share, ad performance, acquisition, sales by zip code, and closing ratios.
  • Optimization workshopsOpen working calls to make sure the strategy still matches your goals.
  • Digital marketing health reportsActionable recommendations for what to improve next.
An e-commerce performance dashboard

What retailers ask about reporting.

Straight answers to the questions that come up most.

A partnership, not a monthly PDF you have to decode. Optimization workshops are open working calls to make sure the strategy still meets your goals, and health reports give actionable recommendations for what to improve next.
Detailed results are available directly inside the Business Management System, the same platform that runs the rest of your store.
The team operates on a regular reporting cadence, with optimization workshops to keep the strategy pointed at your goals.
ROAS, cost per conversion, auction insights, market share, ad performance, acquisition, sales by zip code, and closing ratios.
A regular, actionable read on what’s working and what isn’t across your marketing, with specific recommendations for what to improve next.