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Paid Media & Co-Op Advertising for Appliance, Furniture & Plumbing Retailers | HomeSource Marketing

HomeSource Marketing

Paid media that reaches the customers already searching for what you sell.

Full-funnel campaigns across search, social, and display, built on your HomeSource product and sales data. Co-op and your own premium strategy, managed together.

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The problem

Generic agencies run generic campaigns.

Most independent retailers are running ads that were not built for how their customers actually buy. Manufacturer co-op dollars go unused, or get used without a premium strategy running alongside them. No one is targeting the zip codes where the real opportunity is. We ensure to hit the right customers, with the right products, at the right time.

The payoff

Full-funnel, and built on your real data.

Campaigns run across the full buying funnel, using your POS and sales data to target the right people in the right places. The goal: fill the funnel with quality shoppers and turn ad spend into measurable revenue.

  • High-funnel awarenessDisplay, video, and social campaigns that introduce your brand to in-market buyers, custom-affinity audiences, and lookalikes.
  • Mid-funnel intentSearch and Shopping campaigns that capture shoppers actively looking for the products you sell, including competitive conquesting on makes and models.
  • Low-funnel retentionSearch, dynamic, and social remarketing to shoppers who visited your site, inquired on a product, or have an open quote.
  • Co-op and premium, togetherWe treat co-op as an AND, not an OR. Manufacturer co-op is managed alongside your own premium strategy: your brand, your competitive advantages, your full catalog, with a focus on higher-margin products.
Google search ad on mobile for a home appliance retailer

Shopping & catalog ads

Your live catalog, running as ads.

A carousel ad showing live product inventory

Carousel and shopping campaigns pull from your real product data, so the models a shopper sees in an ad are the models you actually stock.

Common Questions

What retailers ask about paid media.

Straight answers to the questions that come up most.

Co-op digital advertising is funded in partnership with manufacturers, like GE, to promote their products. We manage the guidelines those campaigns require: ad compliance for branding and messaging, asset criteria for trademark and brand consistency, keyword restrictions, and budgets tied to sales of eligible products.
Google Search, Google Shopping, Google Display Network, Bing Search and Shopping, Facebook, Instagram, LinkedIn, and YouTube.
Co-op digital advertising is funded in partnership with manufacturers to promote their products, and we manage the guidelines those campaigns require. Premium advertising is retailer-controlled: your brand, your full catalog, and a focus on higher-margin products.
Sales-by-zip-code data concentrates spend where the opportunity is highest, and real-time inventory access keeps ads reflecting live product data.
Yes. We manage the manufacturer guidelines co-op requires, including ad compliance and asset criteria, so you don’t have to track it yourself.