Stop losing customers
to the big box online.
HomeSource Marketing is a full-service digital marketing partner built exclusively for independent appliance, furniture, mattress, and plumbing retailers, not a generic agency. Paid media, SEO, social, website management, email, and SMS campaigns built on your HomeSource data, run by an in-house team that already knows your business.
One team.
Every channel.
Built by an in-house team, not a generic agency, using the data already
flowing through your HomeSource platform.
Built exclusively for our industry.
Generic agencies don’t understand appliance, furniture, mattress, and plumbing retail. We only work in this space: makes and models, competitive conquesting, manufacturer assets, and seasonality trends.
Marketing built on your HomeSource data.
Campaigns targeted with your product data, sales data, and website traffic, not assumptions. Ads serving products and services to customers in the market today. Reporting tied directly to your bottom line.
Three tiers, scaled to your stage.
Starter for retailers just building a digital presence. Pro for full-service growth. Enterprise for high-volume operations. Service scales with the business.
Your showroom deserves to dominate online too.
National chains have the budget and the team to be everywhere your customers are searching. Independent retailers are left relying on word of mouth or traffic to just show up. Those marketing are often running ads that aren’t optimized, co-op dollars that go unused, and a website that isn’t built for search. HomeSource Marketing is a full-service digital marketing partner built exclusively for large-ticket retail, using the data already flowing through your HomeSource platform to run campaigns that reach the customers walking your floor.
Scaled to your stage, not a one-size plan.
Every retailer picks the level of engagement that fits where they are and where they’re growing.
- Paid media management
- Evergreen landing pages
- Self-service social content
Built for retailers just getting their digital presence in place.
- Paid media management
- Full SEO and conversion optimization
- Website management
- Local listings management
- Automated social content
- Monthly landing pages
- Email campaigns
- Ad creative assets
- Robust real-time performance reporting
Built for retailers expanding their digital footprint.
- All Pro services
- Homepage redesign
- Blog content
- Online reputation management
- Custom social and reels
- Expanded email and SMS reach
- Monthly strategy workshops
Built for multi-location and high-volume operators.
One team, plugged straight
into your platform.
Strategy, campaigns, and reporting run in a loop, without anyone reconciling data by hand.
One team plans the strategy
By leveraging your operational data and website analytics, we stop guessing at strategy and start putting budget behind campaigns with real purchase intent.
Campaigns run across every channel
Your customers don’t shop one channel. They see a display ad, research your website, check reviews, then walk into your store or buy online. An omni-channel strategy keeps your brand and messaging consistent across all customer touch points.
Results, measured in dollars
Real-time reporting inside the platform: ROAS, cost per conversion, and closing ratios. Optimization workshops keep the strategy pointed at your goals.
Nine service areas.
One in-house team.
Every service runs on the same HomeSource data, so a campaign, a landing page, and a report all point back to the same store performance.
Paid Media & Co-Op
Full-funnel paid campaigns across search, social, video, and display, built on your sales data.
Performance Reporting
Every channel measured in dollars, visible in real time inside the platform.
Optimization Workshops
Monthly performance workshops turn your reporting dashboard into a working session.
Website & E-Commerce
Sites that run on the same product and inventory data as the sales floor.
SEO
Rankings you earn, built around what your customers actually search.
Email Campaigns
Purpose-built sends using your BMS and CRM data, not a generic monthly blast.
Reputation Management
Your Google Business Profile and reviews, actively managed.
Social Media
A consistent, on-brand presence across your channels.
Creative & Promotional Assets
Custom branded assets for every holiday and offer period.
Paid Media & Co-Op
Full-funnel paid campaigns across search, social, video, and display, built on your sales data.
Performance Reporting
Every channel measured in dollars, visible in real time inside the platform.
Optimization Workshops
Monthly performance workshops turn your reporting dashboard into a working session.
Website & E-Commerce
Sites that run on the same product and inventory data as the sales floor.
SEO
Rankings you earn, built around what your customers actually search.
Email Campaigns
Purpose-built sends using your BMS and CRM data, not a generic monthly blast.
Reputation Management
Your Google Business Profile and reviews, actively managed.
Social Media
A consistent, on-brand presence across your channels.
Creative & Promotional Assets
Custom branded assets for every holiday and offer period.
What large-ticket retailers ask before they switch.
The questions that come up most often on discovery calls. If yours isn’t here, ask your rep and we’ll answer it straight.
What is HomeSource Marketing?
HomeSource Marketing is a full-service digital marketing team run in-house by HomeSource, built exclusively for independent appliance, furniture, mattress, and plumbing retailers. It plans and runs paid media, SEO, website and e-commerce, email, social, reputation, and creative, all targeted with your own HomeSource data.
Is this a software product?
No. HomeSource Marketing is a managed service, not a system you operate yourself. Our in-house team plans and runs the campaigns; you see the results inside the platform.
Who is it built for?
Retailers without an internal marketing team, or whose team needs specialized retail expertise. Retailers running a HomeSource Commerce site who want SEO and paid media support, retailers with manufacturer co-op dollars going unused, and multi-location operators who need consistent marketing across stores.
What’s included?
Eight service areas: paid media and co-op advertising, performance reporting, website and e-commerce, SEO, email campaigns, online reputation management, social media, and creative and promotional assets. Which ones run for you depends on the tier you choose.
Do you handle manufacturer co-op advertising?
Yes. We manage manufacturer co-op campaigns and the guidelines they require, paired with your own premium strategy that promotes your brand and higher-margin products.
Do I have to run everything through your team?
Not always. Social and email have flexible delivery: our team can run them for you, or hand over the assets for your team to send in-house. Paid media, SEO, and reputation management are run by our team.
How does pricing work?
Starter, Pro, and Enterprise scale to fit your stage. Your rep will walk through what’s included at each tier and what fits your goals and budget.
Do I need a HomeSource website first?
Not necessarily, though it helps. Campaigns and reporting are strongest when paired with a HomeSource Commerce site, since ads, SEO, and landing pages can run on the same live product and inventory data as the sales floor.