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Sales Conversion Tracking for Appliance, Furniture, Mattress & Plumbing Retailers | HomeSource Gatekeeper

HomeSource Gatekeeper

Revenue per opportunity, measured.

Activity without outcomes is just noise. Gatekeeper Conversions connects each close back to the walk-in that produced it, so your close rate reflects what actually happened on the floor instead of a guess made after the fact.

Schedule a Demo Back to Gatekeeper

The problem

A full day of activity and a close rate nobody can explain.

One salesperson works the floor all day and closes nothing. Another takes three customers and converts all three. On a tally of activity alone, those two days can look the same, and the difference that actually matters never shows up.

The payoff

Connect every close to the opportunity behind it.

When the close is tied to the walk-in that started it, your close rate is measured against real opportunity, not just the customers who happened to reach the counter.

  • Close rate against real opportunityMeasured against the walk-ins that came in, so the number reflects the whole floor, not only the easy wins.
  • Outcomes next to activityHigh activity with low closes tells a different story than the reverse, and now you can see which is which, by rep and by store.
  • Trends that show if coaching is workingClose rates over weeks and months, so a floor change or a coaching conversation has somewhere to show up.
The Gatekeeper Conversions report open in HomeSource

Common Questions

What retailers ask about Gatekeeper Conversions.

Straight answers to the questions that come up most.

When a customer is ready to buy, the walk-in becomes a quote or order in Gatekeeper. The close stays connected to the original opportunity, so the path from first contact to sale holds together in one record.
Yes. Conversion data breaks down by team member, so managers see individual close rates next to activity. The two together tell a clearer story than either number alone.
Yes. Closes feed the Scoreboard in real time, so managers see outcomes building alongside the rest of the floor activity, with nothing to enter separately.
Yes. Conversion history rolls into Gatekeeper Reporting, so you can pull close rates by period, by salesperson, or across the team to track performance over time.

See how Gatekeeper Conversions works for your floor.

We'll walk through how your team tracks closes today and show exactly how Gatekeeper ties every sale back to the opportunity that produced it.

Schedule a Demo